Sichuan Airlines Raises International Profile with New Cabin Crew Uniforms
Aug 29, 2018CHENGDU: Sichuan Airlines has unveiled newly-designed cabin crew uniforms as part of its "Panda Route" international flight development program.
The classic red-and-black design symbolizing passion and rationality aims to promote the airline's image and raise its profile on the global stage.
Inspired by Sichuan Airlines' theme color, "Sichuan red," the ladies' new uniform is composed of a red one-piece, a black blazer, a red blazer, a black winter wool coat and a black hat. The gentleman's uniform features a white shirt with red stripe design and a splash of red on the blazer pocket to echo the ladies' dress.
"Our new 7th edition uniforms are inspired by the idea of 'Movements, Sichuan' with the color red representing the hospitality and passion of Sichuanese people as well as the spicy flavour of Sichuan cuisine. We want to bring the first impression of Chinese elements and Sichuan flavors to the travelers through the new design alongside the flight attendants' professional and heartwarming services," said Shi Zuyi, General Manager of Sichuan Airlines.
Sichuan Airlines refreshes its uniforms every five to ten years, and each design has been an expression of the airline's image throughout different stages of its development. The company puts lots of thought into uniforms, from the polka dot shirts with white dresses in early years to the 6th edition red-rose and sapphire design with bowknot on the waist.
The airline now owns the largest Airbus fleet in China, and its 270 "Panda Routes" connect Asia, Europe, Oceania and North America. With the release of its new cabin crew uniforms and the upcoming introduction of new A350 passenger planes, Sichuan Airlines continues to fly on towards its networked, international, all-service goal. (PRN)
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