New Blueair Purifiers Deliver Clean Air with the Touch of a Button

New Blueair Purifiers Deliver Clean Air with the Touch of a Button

CHICAGO: Blueair, a global leader in indoor air purifying solutions, announced today the launch of Blue Pure Auto air purifiers – an extension of their best-selling Blue product line.

Building on the functional design and efficiency of the current Blue family air purifiers, the new ‘Auto’ models feature the same simple one-button design and lightweight, compact package, while offering new enhancements. The air purifiers now track and display current air quality and feature a new Auto mode that auto-adjusts fan speed based on your indoor pollution levels.

“Our Blue family of air purifiers appeal to those who care deeply about their indoor environment, but don’t want to sacrifice on quality, convenience, or performance when it comes to cleaner air,” said Andy Lu, Blueair General Manager, North America.

“Consumers are now more mindful of their air quality than ever before and are looking for simple, worry free reassurance that their air purifier is continuously working to protect them,” Lu added. “The new Blue Pure Auto upgrades provide an extra layer of protection without sacrificing the simplicity or aesthetic appeal synonymous with Blue.”

Designed for rooms covering 190 to 540 square feet respectively, the Blue Pure Auto range includes:

Blue Pure 411 Auto ($119)
Blue Pure 311 Auto ($239)
Blue Pure 211+ Auto ($299)

Key features and upgrades include: ­

Removes Allergens and Odors: The combination particle + carbon filter uses natural coconut carbon to remove light household odors and effectively removes 99.97% of airborne particles, like pollen, dust, pet and dander down to 0.1 micron using Blueair's proprietary HEPASilent™ filtration technology, equivalent to that of Ture HEPA.
Intuitive Air Quality Management: The one-touch enabled Auto mode setting takes a simple approach to air quality management. When there's a drop in your indoor air quality, the air purifier will automatically react by adjusting fan speed to quickly remove pollutants.
Personalized Style: Match to your space with five new premium fabric pre-filter colors (Arctic Trail included) inspired by the natural landscapes of Scandinavia. A hidden panel in the fabric helps keep the power cord hidden out of sight.

The Blue Pure 411 Auto is now available for purchase in the U.S. on and Amazon. The Blue Pure 311 Auto will be available at the end of the month and the Blue Pure 211+ Auto will launch in 2021. For more information, please visit

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