V-planet to launch vegan dog food products in Japan
SAN FRANCISCO: V-planet, a leading international vegan dog food company, has announced that its products are now available in Japan. Pet parents can now purchase v-planet’s 100% plant-based, nutritionally complete and non-GMO products, including its vegan kind kibble, through Japanese distributor WHOLEFOODS, Inc.
The all plant-based kibble is available in two sizes, with mini bites for small dogs and larger bites for medium and large dogs.
“With almost 9 million pet dogs in Japan, it’s clear Japanese pet parents are dedicated to their pups,” said Lindsay Rubin, vice president of v-planet. “Currently, the plant-based pet food options in Japan are limited, so we are very excited to bring a completely balanced vegan and pet-approved alternative for pet parents who are increasingly concerned about animals and the planet.”
V-planet’s parent company, v-dog, is a family-owned international business based in San Francisco that has been creating plant-based dog food for 15 years. V-planet products are made in Canada using vegan protein and nutritious non-GMO ingredients, without corn, soy or wheat.
“We are very pleased to partner with v-planet,” said Dr. Harue Suzuki, president of WHOLEFOODS, Inc. “As a vegan, a plastic surgeon and a dog mom, I knew there had to be a healthier alternative for my pets than the food that was available. In Japan our dogs are a huge part of our lifestyle, and bringing v-planet’s cruelty-free and completely nutritious vegan food to my country is a welcome opportunity.”
Wholefoods, Inc., is a partnership created by Suzuki, a renowned proponent of the vegan lifestyle, and Akiko Fukuyama, a celebrated raw-food chef. For more information on Wholefoods, Inc., please visit https://pbwholefoods.com/vplanet/.
V-planet is now available in Japan, Korea, Australia, Canada, Hong Kong, Israel, New Zealand, Panama, Singapore and Thailand. As the global demand for nutritionally-balanced vegan pet food increases, v-planet is positioning itself to meet the need through its international partners.